Our mission is to rebuild trust and streamline trade between Africa and the Diaspora, through reliable sourcing and logistics.

Value Chain Overview

The trade value chain from Africa to the Diaspora typically involves four key players that we help connect:

Producers

Farmers, manufacturers, artisans — creators of goods.

Broker (SOUQ OS)

Middleman/aggregator- We source goods from producers.

Distributors

Handle bulk purchasing, storage, and regional distribution.

Retail Stores

The final point where goods reach consumers.